Keto-Friendly Cookie Fat Snax Now Available Nationwide in th US

Thursday, November 29, 2018

The high fat, low carb cookies by Brooklyn-based Fat Snax make their first foray into retail stores after a successful year online.  The cookies will roll out nationwide in 740 Vitamin Shoppe stores.  The company officially launched in March last year, bootstrapped by its founder Jeffrey Frese who came up with the idea because of his frustrations with the lack of ketogenic diet-friendly sweets options on the market.

Fax Snax cookies currently come in Chocolate Chip, Peanut Butter, and Lemony Lemon.  Each flavor has 1-2 net carbohydrates (used by some food companies to describe total carbohydrates minus fiber) and no sugar, while containing 8-9 grams of fat.  All three Fat Snax flavors will be sold in a 10 pack grab and go-style shelf caddy, with new flavors being rolled out in the coming months.  

The idea behind the ketogenic diet is to eat such a low amount of carbohydrates that the body ‘shift gears’ and starts using fat as source of energy.  To appeal to adherents of this diet, Frese had to eschew two main carbohydrate-heavy ingredients that go into traditional cookie making-wheat flour and sugar.  For Fat Snax cookies, the company used low carbohydrates almond and coconut flours, and ‘a whole bunch of butter.” 

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