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Chosen Foods Expands into New Categories Outside of Avocado Cooking Oil

Thursday, April 4, 2019

Exhibiting at the Natural Products Expo West show in Anaheim last March, Chosen Foods CEO Gabriel Perez told FoodNavigator-USA that avocados are just the beginning of what he hopes is a very fruitful future for the company as it extends into new uses for the fruit and explores other superfood ingredients.  Chosen Foods recently launched its line of certified non-GMO avocado oil sprays (highlighted at Expo West) infused with herbs, spices, citrus, and roots. 
    Chosen Foods, the second largest producer of avocado oil in the world according to a market research report published last month, began with avocado cooking oil products (in spray and liquid form) as well as condiments and salad dressings incorporating the oil.  The company then expanded to working with snack brands that use the avocado oil as a replacement for other oils in chips and popcorn products.  The brand is also working with snack brands that use the avocado oil as a replacement for other oils in chips and popcorn products as well as with hummus companies on replacing safflower and sunflower oils with avocado oil. 
Consumers seem to be gravitating towards avocado oil as go-to cooking oil according to SPINS data showing sharp rise in sales of avocado oil as opposed to decline in coconut oil during a 52-week period ending April last year. Perez said the decline of coconut oil, due to bad press and health organizations like the American Heart Association discounting its health benefits, has helped grow the avocado oil category. 
 

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