AgriNurture Expands Coco Water Products Exports in US

Thursday, July 11, 2019

AgriNurture Inc. (ANI), a listed Philippine agribusiness company, is expanding its water exports business following the successful entry of its product in Walmart stores. Walmart, the US retailing giant, is carrying ANI’s products through a partnership with Cocojoy USA, which is distributing ANI’s new innovation, the sparkling coconut water.  ANI president and CEO Antonio Tiu said the product is now available in all Walmart stores and is receiving positive reception from customers of various nationalities and not just Filipinos in the US.

The sparkling coconut water has rosy prospects in the US amid strong reception after its initial foray in the North American market, Cocojoy USA CEO Karl Farnsworth said. Utah-headquartered Cocojoy sources its products from the Philippines. These coconut water products are processed at their peak in their country of origin such as Philippines and Vietnam to ensure that the products are packed with all the goodness and flavor but without preservatives or unnecessary added sugars, the company said in its website. Specifically, the coconut water is processed within hours from harvest to preserve its natural taste.

Tiu welcomed the company’s successful foray in the US market and vowed to tap other markets using its existing channels of distribution in Asia Pacific. ANI, which pioneered the product more than 20 years ago, exports coconut water from the Philippines using its own canning and tetra pak lines. It also provides toll manufacturing for several other brands in the world. The goal is to help coconut farmers improve their output by pushing for higher value output by integrating the process, Tiu said.

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