CARRINGTON FARMS LAUNCHES COCONUT PROTEIN BLEND

Carrington Farms has introduced a new vegan protein powder with organic coconut powder as main ingredient in response to increasing number of consumers embracing coconut-fueled products.  This is despite confusion at present about whether the saturated fat-packed fruits are as healthy as some marketers make out.  The Carrington Farms vegan protein powder combines organic coconut powder, organic pumpkin powder and organic pea powder, with the bulk coming from coconut.  
While USDA data suggests that raw coconut meat contains just 3.3g of protein per 100g,   the Carrington Farms vegan protein blend contains “20g of protein per serving and most of that comes from the coconut,” claimed Debbie Shande, company chief growth officer.  “We figured out a way of getting protein out of the coconut in sufficient quantities that it’s meaningful. So the protein punch comes from the coconut. 

Coconut oil, however, forms the bulk of the company’s product portfolio.  Shandel noted the expansion in shell space for coconut products from just a couple of coconut oil SKUs a couple of years ago to the present two feet space.  Carrington Farms sells coconut oil in jars, tubs, single-serve sachets, bottles and sprays, and has also developed blends of coconut and avocado oil, plus a new coconut and ghee product, as consumers look beyond soy, canola and olive oil in the cooking oil set, said Shandel, adding new blends are coming in the third and fourth quarter of this year.