Obrigado Coconut Water Brand Plugs Sustainability to Push Growth in World Market

Obrigado hopes its barcoded trees, patented extraction method, and zero-waste goal will buoy strong global growth as it cracks deeper into the increasingly competitive coconut water category, BeverageDaily.com reported on April 30.  The Obrigado coconut water brand, established by Brazilian coconut producer Grupo Aurantiaca in 2014, is currently stocked across more than 46,000 points of sale in Brazil and exported to a large part of the US and UK. The brand also recently finalized another distribution deal to the United States with Hudson Distributors, securing expansion across the U.S. East Coast.  

Grupo Aurantiaca plans to increase its planted area, expand operation to international market, and launch new products with higher added value.  It currently worked across 6,000 hectares of land in Bahia state of Brazil but plans to expand area by anothe 524 hectare this year.  By 2020, the company targets 450,000 coconut trees, producing an estimated 108 million liters in beverages.  The company also prides itself on being 100% traceable with its “unique farming method” with barcoded trees and high-precision irrigation system.