Spanish Olive Oil Bottler to Boost its Olive Oil Brands

Spanish multinational olive oil bottler and processing firm Deoleo is investing USD$61.4 million to implement its growth plan and boost several of its leading brands.  The investment would focus on international markets with high growth potential and on establishing strategic business agreements with providers, the company said in a statement last month.  Deoleo holds 10.4% share in total world olive oil market, according to Euromonitor.  

The company intended to strengthen its globally renowned brands such as Bertolli, Carbonell and Carapelli, with the Bertolli brand set to undergo a global refresh. Deoleo also said it would launch a premium product range under the Carapelli and Hojiblanca brands in Spain, a renewed product range for Carbonell and another premium line under the Bertolli and Carapelli brands, which would include table olives.