ALOHA’s New Protein Powder Product has MCT Oil

Pioneer in the plant-based protein industry, ALOHA, announced last month the launch of its newly reformulated protein powder, along with a substantial increase in national retail availability to further meet consumer demand. The reformulated protein powder comes in Chocolate, Vanilla and Banana varieties and now contains MCT oil.
Aloha was among the first to market in the plant based protein trend, and benefitted from that positioning, according to NutraIngredients-usa.  However, the company seemed to lose its way with multiple SKUs.  Now the company enters the new year with a revised strategy on the markets it serves and the first tweak on the basic formulation approach. First to the formulations: The protein powders now contain MCT oil and are milled a smoother texture.  Aloha bills MCT oil as being linked to energy, gut health, enhanced mood, and performance.  It has become a more popular ingredient of late because of its connection to the latest trend in eating, the ‘keto’ diet.  
    Medium chain triglycerides have been researched for many indications.  Most recently, a Russian study found them to be a suitable source of energy for high intensity training.  Other companies are capitalizing on the MCT trend and responding to the demand it has created, NutraIngredients said. On the finished products side, Coromega announced in October the launch of individual packets of protein with MCT oil.  Also suppliers like Phytochem and Stepan have recently launched MCT ingredients.