Minola Cooking Oil to Tap Eastern Europe Market

The makers of Minola cooking oil will embark on a week-long road show in Moscow and Minsk, Belarus starting March 18 to introduce coconut oil products to Eastern Europe, Department of Agriculture Secretary Emmanuel F. Piñol said.  Minola is produced by San Pablo Oil Manufacturing Corporation, one of the four coconut oil mills owned by the government through the Coconut Industry Investment Fund-Oil Mills Group (CIIF-OMG).  The road show will be facilitated by Monaco-based Russian businessman Igor Malyshkov.
    Mr. Piñol said the cooking oil will be displayed in two outlets of a supermarket chain with access to thousands of outlets in Eastern Europe.  Mr. Malyshkov “expects the owners of the large supermarket chain to sign a marketing agreement with the Philippine coconut producers,” according to Mr. Piñol.  Mr. Malyshkov briefed the Secretary on the potential of the Eastern European market which is growing more health-conscious.  Other products that will be displayed are virgin coconut oil, coco chips, coco syrup, coco sugar and coco margarine.