Trendspotting at Expo West Reveals Upticks in Many Products, Ingredients, Including MCT Oil

CBD was considered as the hot new ingredient at the recently concluded Natural Products Expo West in Anaheim, though it was not the only notable trend with promising market potential or significant recent development, according to FoodNavigator-USA.  New products launching at Expo West revealed several other emerging ingredients and trends, which maybe were not as splashy as CBD, but which have significant marketing potential and white space for product development minus the regulatory hurdles that CBD faces.  Among these include MCT oil, plant-based protein, prebiotics as well as all-things keto, better for you snacks and healthier versions of classic children’s foods, the report added.
MCT oil was another big hitter at Expo West making cameos in wide range of functional beverages, including a new line from Ethan’s, which makes functional shots.  MCT oil is one of the key ingredients in BonaFide’s Keto Broth.  MCT oil also plays a supporting role in Aloha’s new ready-to-drink plant-based protein drinks, which debuted at Expo West.
Ethan’s company founder, Ethan Hirshberg said he decided to launch a line of MCT oil shots after he was floored by the ‘awesome’ retail and consumer adoption of his apple cider vinegar and healthy juice shots which launched about a year and a half ago.  The 2-ounce MCT shots that launched in Whole Foods six months ago come with an ‘optimal dose of medium chain triglycerides and added superfoods to maximize taste and health,’ and are available in four flavors: coffee, matcha, orange cacao and turmeric ginger.