Firm Launches Full Line of Keto Products

Designs for Health (DFH) has launched what it calls the first line of ketogenic focused products specific to the practitioner channel, NutraIngredients-USA reported on May 30.  DFH is channel specialists that sells more than 350 supplements to healthcare practitioners.  The new line features five products based on the low-carb ketogenic model.  The line is sweetened with allulose, an ultra low calorie natural sugar found naturally in jackfruit and figs that is made commercially from corn via an enzymatic process.  Allulose is said to have the bulking properties of sucrose but at a fraction of the calories.  The sugar is judged to be about 70% as sweet as sucrose.  

The products in the new line are: (1) KTO-360 Powder: with grass-fed butter, avocado oil, caprylic acid MCT’s and collagen; (2) KTO-ElectroPure: Magnesium-charged electrolyte concentrate for rapid hydration; (3) KTO-C8 100: tasteless and oderless 100% pure caprylic acid (C8) MCTs from Coconut Oil; (4) KTO-Bar: a coconut hemp chocolate high fat low carb (HFLC) bar with an Allulose-sweetened base; and (5) KTO-C8: Chews Allulose-sweetened caprylic acid (C8) MCT’s with a strawberry-watermelon flavor.

A recent ruling by the US Food and Drug Administration to exclude allulose from the “added sugars” callout on the new nutrition facts panels is expected to boost demand for the sugar.  Recently, a sweetener expert opined that allulose will the ‘true game changer.” The idea behind a ketogenic diet is to force the body to adapt to a low carb situation so that it will preferentially switch to using fat (both its own and that which is ingested) for fuel.