Keto- and Paleo-Friendly Supplements Brand Offer Tasty Take on US Trends

NutraIngredients’ Editor’s Spotlight: Startup Focus this week, September 02, featured  high-end supplements brand, created by a startup business mogul Kate Prince and a former Hollywood stuntwoman Annelie Whitfield, that offer a ‘tasty and gentle’ take on intermittent fasting and ‘bulletproof’ coffee.  The two met through one of Annelie’s health and wellness workshops and they decided to blend Kate’s flavour and business know-how with Annelie’s nutrition expertise to create their own ventures.

Kate, who developed  a thirst for entrepreneurship in 2014 when she co-founded successful premium tea company Prince+Son, is now pouring herself into the health market with the brand Ancient+Brave. The range includes Coffee + Collagen and Cacao + Collagen drinks as well as MCT oil and collagen powder to ease the hunger pangs of intermittent fasting while still helping consumers maintain ketosis.  She adds that these products are like a less extreme way of bullet-proofing - a diet trend stirred up by the U.S.   “Bullet-proofing is about adding medium chain fats to coffee to give your body a great source of easily accessible energy but still keep it in the ketosis state,” she explained.