Musim Mas Opens its First Singapore Innovation Centre

Palm oil company Musim Mas opened its first R&D and innovation facility in Singapore.  The S$10 million (US$7.34 million) facility is dubbed the Novel IDEAS Centre.  It is the company’s first foray into a complete R&D and applications testing hub outside of Indonesia, where a lot of its raw material is from although its headquarters are located in Singapore.  

Even though Musim Mas is best-known for more upstream activities such as sustainability initiatives and as a supplier, many of the product concepts this centre looks at are more downstream-focused and directly applicable to food manufacturers.   

The centre comprises of three application labs (Confectionery, Bakery and Asian Food, and Dairy and Frozen Desserts) in addition to an Analytical Lab for data analysis and a Sensory Room to test products according to different senses including sight, smell, taste and touch.  The focus of the Centre is “to develop new solutions for using palm oil-based functional blends and fats to stay ahead of emerging F&B trends and tap into new market opportunities.”