US Beverage to Watch in 2020 and Beyond

Beverage research company Imbibe was quoted in BeverageDaily.com as saying “Many beverage trends will be driven by health and wellness in conjunction with experience-culture and the state of the economy.”  Thus more low-alcohol and zero-proof drinks are expected to launch as booze alternatives in 2020. Consumers will also gravitate to ‘functional plus’ drinks, bright colors, exotic flavors and unique textures in their beverage.

Premiumisation and functionality continue to be important to consumers in both alcoholic and non-alcoholic beverage categories.  Among the functional ingredients cited by Imbibe to enhance beverages were turmeric, blue majik, and coconut water.  On the other hand, beverage development company,  Flavorman, said flavors to watch in 2020 will come from botanicals, citrus, ginger and exotic foods.  It said exotic flavors like dragon fruit, coconut and prickly pear will grow more common in beverages alongside citrus flavors.