Cooking Oil, Milk, Confectionery Potencial Spaces for Fortification - Kappa Bioscience

Kappa BioScience has identified cooking oil, milk, and confectionery as potential opportunities for vitamin K2 fortification in India.  The firm believes the food and beverage sector is an ideal space for innovation because there is low vitamin K2 awareness among consumers.  “The common consumers and the industry know vitamin A, C, D, E but when it comes to vitamin K2, most are not aware about it,” newly appointed head of business development South Asia, Hidayat Ali, told NutraIngredients Asia. 

Since vitamin K2 provides synergistic effects paired with vitamin D3 and calcium, he said that it was used to confer heart and bone benefits throughout different stages of life.  Examples include supporting bone formation in children, teenagers, and the elderly.  It is also useful for pregnant women and lactating mothers as calcium from their bodies are transferred to form the placenta and breast milk.  On the other hand, vitamin K2 works to remove calcium deposit in the blood vessels and benefit heart health.  As such, he believes that opportunities are plenty and sees cooking oil, milk, and confectionery as segments with good potential for vitamin K2 fortification