Rising Private Label Sales in the USA in 2023

The Private Label Manufacturers Association (PLMA) and market researcher Circana observed the volatility of private label sales may be ending as the category saw a 4.7% increase in dollar sales across the United States last year, rising to $236 billion from $229 billion in 2022, outpacing a 3.4% uptick in national brand dollar sales, according to a Food Business News report on February 29.

Nine of the 10 retail departments tracked by Circana saw an increase in private label sales.  The biggest growth drivers were general food, which rose 10% to $42 billion sales, and beverages, rising 8.9% to $12.9 billion sales.  Out of the 175 specific food categories reviewed in 2023, the largest growth included salty snacks, up 20% to $2.5 billion sales, shortening and oil, with 14% increase to $2.5 billion, and fresh bread and rolls, which rose 12.5% to $3.4 billion.