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Starbucks Expands Oleato Line Across the US and Canada

Thursday, March 7, 2024


Nearly one year after the debut of Starbucks’ olive oil-infused coffee in Italy, the company has extended its Oleato line to all stores in the United States, reports the Olive Oil Times on January 30.  Starbucks has an estimated 15,873 stores in the US, 44% of its total globally.
Oleato is brewed arabica coffee infused with a spoonful of Partanna Nocelara del Belice extra virgin olive oil from the award-winning Sicilian producer Oleificio Asaro del 1916.  After the olive oil is produced in the Belice Valley, Starbucks takes possession and ships it to distribution centers worldwide.
A month after its launch in Italy, Starbucks launched the olive oil-infused coffee drinks across 550 locations in Chicago, New York City and Seattle and the line is also available in nine countries in Asia, Europe, and North America.  Despite receiving mixed customer reviews, the company had then pushed ahead the latest US expansion
 

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